about the founder

as a trusted curator and cultural authority in wellness, Dria has shaped experiences with brands like Google, Four Seasons, Casa Cipriani, and THE WELL, and she regularly appears on the Today Show. featured in publications such as Forbes, Goop, ELLE, and Entrepreneur, Dria is a go-to voice for beauty and wellness recommendations that are both thoughtful and effective. no matter where she shows up, her mission remains the same – to simplify wellness and inspire people to feel their best. 

Dria also holds advisory roles across a range of members-only NYC clubs, and is a board member of Commit2Change, a non-profit organization dedicated to providing education to orphaned teenage girls in India. she lends her marketing expertise to build brand awareness for the organization and leverages her social media platforms and network to share the girls’ personal stories.

prior to starting her own businesses, Dria held communications and PR roles at top fashion houses including Calvin Klein, Topshop, and Ralph Lauren.

DRIA MURPHY

Dria Murphy is a wellness expert, brand advisor, entrepreneur, and the founder of by dria, a company dedicated to making wellness intentional, accessible, and impactful. with over a decade of experience shaping the wellness conversation, Dria has built her career at the intersection of brands and people, helping them cut through the noise of an oversaturated industry to discover what’s truly worth their time, energy, and investment.

one division of the brand is the by dria Advisory, a consultancy specializing in brand elevation through bespoke strategies and curated partnerships, integrating wellness brands into the most influential networks, brands, and hospitality. as an extension of this expertise, Dria created the by dria Wellness Club, a global membership community where wellness seekers access curated events, content, and products.

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WELLNESS SEGMENT

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“creative agency founder dria murphy has an encyclopedic knowledge of all things beauty, wellness and fashion, so it only makes sense she would share her knowledge with the world via her newly launched site by dria.”

“the 35-year-old New Yorker is famous for her candor on topics from mental health to sexual wellness, and her recommendations—whether a gorgeous clean beauty potion, a vibrator, or a chic bodysuit that makes working out much more enticing—are thoughtful and spot-on.”

murphy, also the founder of the brand-building company Alise Collective, launched by dria as a way to share expert insights on the best wellness products on the market. to celebrate 365 days in business, the entrepreneur…”

“with murphy's impressive background in working closely with luxury hotels, renowned retailers, and fashion industry leaders, she is thrilled to provide her unique perspective.”

“I saw a demand for authentic recommendations," she explains. That realization spurred her to launch her latest venture, by dria, a global membership community that offers carefully curated products and experiences for those seeking a happier and healthier lifestyle."