about

as an entrepreneur with a history of building up-and-coming brands, curating collections for notable retailers, hand-selecting in-room amenities for luxury hotels, and working with some of the biggest names in fashion, dria murphy discovered that more does not equal better; so to cut through the noise, she was inspired to create this outlet and share her unique pov.

“I wanted a place to share everything I have tested, learned and love while having a creative outlet.”

with an eye for styling high and low, a passion to discover the best in wellness, a refined criteria for vetting beauty products that actually work, and a desire to share everything in between, she brings you an unparalleled collection of tried and trusted products.

about the founder

DRIA MURPHY

after 13 years in New York City, Dria Murphy has proudly established herself in holistic wellness and brand building. her entrepreneurial pursuits are a reflection of a personal passion and professional expertise.

not only is she the author and curator of by dria, she is also the Founder and CEO of creative marketing company Alise Collective, which specializes in launching niche, start-up brands in the wellness space such as The Lanby, Sollis Health, and Symbiome, establishing partnerships with industry leading businesses including Google, 1Hotels, and Nordstrom, and curating events in NYC, Miami, Los Angeles and The Hamptons for aspirational properties such as The Four Seasons, Casa Cipriani, THE WELL and Soho House. 

Dria also holds advisory roles across a range of members-only NYC clubs, and is a board member of Commit2Change, a non-profit organization dedicated to providing education to orphaned teenage girls in India. she lends her marketing expertise to build brand awareness for the organization and leverages her social media platforms and network to share the girls’ personal stories.

prior to starting her own businesses, Dria held communications and PR roles at top fashion houses including Calvin Klein, Topshop, and Ralph Lauren.

featured in

“creative agency founder dria murphy has an encyclopedic knowledge of all things beauty, wellness and fashion, so it only makes sense she would share her knowledge with the world via her newly launched site by dria.”

“the 35-year-old New Yorker is famous for her candor on topics from mental health  to sexual wellness, and her recommendations—whether a gorgeous clean beauty potion, a vibrator, or a chic bodysuit that makes working out much more enticing—are thoughtful and spot-on.”

“murphy, also the founder of the brand-building company Alise Collective, launched by dria as a way to share expert insights on the best wellness products on the market. to celebrate 365 days in business, the entrepreneur…”

“with murphy's impressive background in working closely with luxury hotels, renowned retailers, and fashion industry leaders, she is thrilled to provide her unique perspective.”

“when it comes to finding the best beauty, wellness, home, and fashion labels on the scene, those in the know have turned to dria murphy for years... put simply, dria alwavs knows about the coolest stuff before everyone else.”